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Current Situation (Early 2025)

Current Market Position

As of early 2025, Red Rooster maintains its position as the 6th largest fast food chain in Australia with 328 locations nationwide (as of January 28, 2025). This represents a continued decline from 360 locations in 2020 and 335 locations in 2022, indicating an ongoing consolidation of their store network.

Market Position Visualization

Interactive market position chart (2025)

Current Store Distribution

Red Rooster's 328 locations are distributed across Australia as follows:

State/TerritoryLocationsPercentagePeople per Location
Queensland12137%42,934
Victoria6821%97,971
New South Wales6520%125,738
Western Australia6319%42,380
South Australia52%358,000
Northern Territory41%62,500
Australian Capital Territory21%207,500
Tasmania00%N/A

Queensland remains Red Rooster's strongest market with 37% of all locations, offering a location for every 42,934 people. Western Australia shows a similar population-to-store ratio (42,380 people per location), indicating strong relative presence in these states.

Store Distribution Map

Interactive Australia map showing Red Rooster locations

Current Brand Initiatives

In late 2024, Red Rooster's marketing efforts showed signs of success, with reports indicating business growth driven by:

  1. Efforts to shake off outdated brand perceptions
  2. Introduction of new fried chicken menu items to diversify beyond traditional roast chicken
  3. Continued implementation of their transformation strategy announced in 2020

Red Rooster has also been recognized in the industry, winning the QSR Media Editor's Choice Award in 2024, suggesting improved industry perception and recognition of their transformation efforts.

Current Franchise Situation

Red Rooster continues to be owned by Craveable Brands, which also operates Oporto and Chicken Treat. The company reports having "over 345 stores Australia wide" in their franchise marketing materials, which appears to include planned locations or may reflect outdated information given the actual count of 328 verified locations.

Franchise Investment Details (2025)

  • Initial Investment Range: $350,000 - $900,000 (varies by location type and market)
  • Franchise Fee: Approximately $50,000
  • Royalty Fee: Percentage of gross sales (specific rate not publicly disclosed)
  • Marketing Fee: Percentage of gross sales (specific rate not publicly disclosed)
  • Term Length: Typically 10 years with renewal options
  • Training: Comprehensive training program provided

Current Revenue and Performance

Red Rooster's estimated annual revenue is approximately $537.8 million, with an estimated revenue per employee of $245,000. This suggests the brand maintains substantial revenue generation despite the declining store count.

Current Consumer Engagement

Red Rooster's website (redrooster.com.au) is ranked #24 in the Restaurants and Delivery category in Australia as of February 2025, indicating moderate online engagement compared to competitors.

The brand has expanded its delivery options, now offering service through:

  • Their own delivery service
  • Menulog
  • Uber Eats
  • DoorDash

This multi-platform delivery approach suggests adaptation to changing consumer preferences for food delivery rather than dine-in or takeaway.

Current Challenges and Opportunities

Challenges

  • Ongoing store count decline (down to 328 from 335 in 2022)
  • Uneven geographic distribution with minimal presence in several states/territories
  • Continued competition from both established players and newer, trendier food concepts
  • Need to balance traditional roast chicken identity with menu diversification

Opportunities

  • Strong presence in Queensland and Western Australia provides stable markets
  • Recent marketing success suggests effective brand repositioning is possible
  • Menu diversification appears to be yielding positive results
  • Multi-platform delivery partnerships expand customer reach
  • Industry recognition indicates improving brand perception