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State-wise Analysis

Overview

Red Rooster's performance varies significantly across different Australian states and territories. This analysis examines the historical trends, current situation, and future projections for each region, providing insights into geographical opportunities and challenges for the brand.

State Distribution Map

Interactive Australia map showing Red Rooster distribution by state

Queensland

Historical Trend (2020-2024)

  • Declined from ~133 locations to 121
  • Consistently Red Rooster's strongest market
  • Relatively stable brand interest

Current Situation (2025)

  • 121 locations (37% of all stores)
  • One location per 42,934 people
  • Strong presence in metro and regional areas
  • Key cities: Caboolture (3), Townsville (3)

Future Projection (2025-2034)

  • Stable growth expected
  • 2030: ~135 locations
  • 2034: ~150 locations
  • Growth areas: Southeast corridor, coastal regions

Victoria

Historical Trend (2020-2024)

  • Declined from ~75 locations to 68
  • Underrepresented relative to population
  • Moderate decline in brand interest

Current Situation (2025)

  • 68 locations (21% of all stores)
  • One location per 97,971 people
  • Concentrated in suburban Melbourne and regional centers

Future Projection (2025-2034)

  • Accelerated growth potential
  • 2030: ~85 locations
  • 2034: ~100 locations
  • Growth areas: Outer Melbourne growth corridors, regional cities

New South Wales

Historical Trend (2020-2024)

  • Declined from ~72 locations to 65
  • Significantly underrepresented relative to population
  • Moderate decline in brand interest

Current Situation (2025)

  • 65 locations (20% of all stores)
  • One location per 125,738 people
  • Stronger in regional areas than Sydney metro
  • Key cities: Coffs Harbour (2 locations)

Future Projection (2025-2034)

  • Strong growth potential
  • 2030: ~85 locations
  • 2034: ~105 locations
  • Growth areas: Western Sydney, Central Coast, regional centers

Western Australia

Historical Trend (2020-2024)

  • Declined from ~69 locations to 63
  • Strong market presence relative to population
  • Slight decline but more stable than eastern states

Current Situation (2025)

  • 63 locations (19% of all stores)
  • One location per 42,380 people
  • Strong presence in Perth metro and regional centers
  • Key cities: Baldivis (3 locations)

Future Projection (2025-2034)

  • Moderate growth
  • 2030: ~70 locations
  • 2034: ~80 locations
  • Growth areas: Perth northern corridor, mining regions (cyclical)

Other States and Territories

South Australia

  • Current: 5 locations (2% of all stores)
  • Future: Selective growth to 10-12 locations by 2034

Northern Territory

  • Current: 4 locations (1% of all stores)
  • Future: Limited growth to 5-6 locations by 2034

Australian Capital Territory

  • Current: 2 locations (1% of all stores)
  • Future: Minimal growth to 3-4 locations by 2034

Tasmania

  • Current: 0 locations
  • Future: Potential market entry with 5-8 locations by 2034

Key Insights from State-wise Analysis

  1. Geographic Imbalance: Red Rooster's presence is heavily weighted toward Queensland and Western Australia, with significant underrepresentation in the populous eastern states.
  2. Growth Potential Mismatch: The states with the highest growth potential (NSW, Victoria) currently have the lowest store penetration among major states.
  3. Regional Strength: Red Rooster generally performs better in regional areas than in major metropolitan centers, suggesting a stronger brand connection in these communities.
  4. Expansion Strategy Implications: A state-targeted approach is necessary rather than a uniform national strategy, with different approaches needed for:
    • Maintaining strength in Queensland and Western Australia
    • Expanding aggressively in NSW and Victoria
    • Selective growth in smaller markets
    • Strategic entry into Tasmania
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