This comprehensive report analyzes the trends in public interest towards the Red Rooster brand in Australia, covering historical data (2020-2024), the current situation (early 2025), and projected trends for the next decade (2025-2034). The analysis is segmented by overall national trends, state-wise analysis, and metropolitan versus countryside comparisons.
Red Rooster, Australia's iconic chicken fast food chain, has experienced a period of decline from 2020-2024, with store numbers decreasing from 360 to 328 locations (-8.89%). Despite this contraction, the brand has maintained its 6th position in the Australian fast food market rankings. The brand is currently implementing a transformation strategy announced in 2020, focusing on modernizing restaurant design, improving technology, and diversifying menu offerings beyond traditional roast chicken.
The future outlook for Red Rooster suggests a potential reversal of this decline, with projections indicating a three-phase pattern: stabilization (2025-2027), moderate growth (2028-2030), and sustained growth (2031-2034). By 2034, Red Rooster could potentially grow to approximately 425 locations nationwide, representing a 30% increase over the decade.
This growth trajectory will be influenced by significant variations in brand performance across different Australian states and between metropolitan and countryside areas. Queensland and Western Australia currently represent Red Rooster's strongest markets, while New South Wales and Victoria offer the greatest growth potential due to current underrepresentation relative to population. Countryside locations consistently outperform metropolitan stores, suggesting a strategic advantage in regional areas that should inform future expansion plans.
For potential franchisees considering investment in Red Rooster, this analysis provides crucial insights into geographical opportunities, market trends, and strategic considerations that will influence the brand's performance over the next decade.